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Celebrate National Physical Fitness Month with Joe De Sena

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Today Joe De Sena, Queens native and founder of Spartan Race, will challenge New Yorkers to a series of workout sessions at the Reebok CrossFit Fifth Ave. This fitness activity will allow participants to go toe-to-toe with Joe to help celebrate the May 2014 launch of his new book SPARTAN UP! A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life and National Physical Fitness Month.

The first group to accept the challenge are 25 students from the Pathways to Graduation program. Pathways to Graduation is a citywide program dedicated to providing students, ages 18 to 21, with the tools necessary to earn their High School Equivalency Diploma and provides support for college and career success. Spartan Race stands for pushing through adversity, changing your frame of reference, and personal transformation – a credo that exemplifies what the Pathways to Graduation students are doing.

Full day includes:

  • From 12 to 2:30 p.m., Joe will lead Lunchtime Heats: 20-minute Express Workouts, Spartan-style, and sign books.
  • Attendees will receive a free, limited edition Spartan Up! t-shirt and a special discount on a Reebok Club Gym membership.
  • Register online at www.spartanupthebook.com.

About Joe De Sena:

JOE DE SENA is a cofounder of Spartan Race, Inc. which began as an obstacle race based on the extreme spirit of the legendary Death Race. Spartan Race has become a multi-million dollar global lifestyle company in less than five years. It was voted Outsidemagazine’s Best Obstacle Race. In one year’s time he competed in the Raid International Ukatak in Canada; the IditaSport in Alaska; the Odyssey Adventure Race and the OAR Beast of the East, both in Virginia; the Raid the North Extreme in Newfoundland, the Adrenaline Rush in Ireland and the Discovery Channel World Championships in Switzerland. He resides in Vermont with his family. For more information, please visit www.spartanupthebook.com.

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