Red Vines has been a candy favorite for generations. Just in time to celebrate National Licorice Day, Red Vines has given its packaging a makeover, without changing its delicious recipe. Red Vines sent me their famous licorice in the new packaging and I love the whole look!
The company wanted to make their packaging more bold, playful, and modern. Red Vines managed to do all three while staying true to its traditional red, white, and blue heritage colors. “We believe in the timeless quality of Red Vines twists,” said Red Vines Brand Manager, Stephanie Louie. “The new look is our way of adding even more life to this classic confection, and reminding candy lovers to celebrate life’s sweet moments with Red Vines candy.”
Red Vines reminds fans that the new packaging will not impact the flavor of the twists. They assure licorice lovers that the candy will continue to be made in the same timeless tradition that has been passed down for five generations. After trying out the candy sent to me, I can affirm that Red Vines twists still have the same soft and chewy taste we all love.
National Licorice Day is this Saturday, April 12. Find Red Vines in its new packaging at Kroger, Target, Walgreen, and other national retailers.