The holiday, held annually on the first Friday of June, was established by The Salvation Army in 1938 in Chicago to honor the “Donut Lassies” who served these treats to soldiers during World War I and to help raise needed funds during the Great Depression. The donuts became synonymous with The Salvation Army, as well as the American soldiers who were returning home with the nickname, “doughboys.” This significant occasion established the donut as a long-standing symbol of the services The Salvation Army continues to provide. Today, The Salvation Army continues to provide meals, including donuts, and numerous other services to clients who visit Salvation Army programs daily.
Entenmann's has teamed with Salvation Army to raise funds leading up the the National Donut Day celebration on June 6, 2014. “We’re very excited to partner with The Salvation Army for the fourth year in a row and hit the $100K charitable donation mark with the debut of our newest flavored Red Velvet donut,” said Maureen Sticco, Director of Entenmann’s Marketing Services.
“Entenmann’s has been a terrific partner and supporter of our mission of goodwill and we look forward to making the 2014 National Donut Day the best one yet,” said Major Ron Busroe, National Community Relations and Development Secretary for The Salvation Army.
Now through June 30 Entenmann’s Bakery will donate to the organization $1 for every person who “likes” the Entenmann’s Facebook page (http://www.facebook.com/entenmanns), up to $30,000. Entenmann’s Bakery has donated a total of $70,000 to The Salvation Army through the first three years of the partnership and plans to hit the $100,000 mark through this year’s donation campaign.
To add to the celebratory fun, select boxes of Entenmann's donuts, including new Red Velvet, Rich Frosted donuts and, Powdered Bag Donuts, will feature the National Donut Day Sweepstakes. Entenmann’s will be rewarding lucky “fans” with ‘Free Donuts for a Year’ and additional prizes through the sweepstakes link on the Entenmann’s Facebook page starting on April 21st. All entries must be received by 11:59: p.m. ET on June 30, 2014. Winners will be randomly selected from all submissions. Official Rules can be found at www.entenmanns.com.