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Celebrate National Dog Day with an Order of Personalized Dogfood

Humans can show their appreciation of canines by providing customized food.
Humans can show their appreciation of canines by providing customized food.
Just Right by Purina

In experiencing the milder 2014 weather of this summer, so far Detroit has eluded the typical proclivity of melting during these officially-designated Dog Days. We’re luckily missing soaring temperatures and what usually invites that canine-like, panting urge to be submerged in anything wet and cold until mid-September.

Given that blessing, humans can pay it forward with our canine friends by embracing a better variation of Dog Days. August 26 marks National Dog Day, an international chance to honor and celebrate man’s best friend.

Begun in 2004 by the National Dog Day Foundation, the date nudges public awareness of dogs in need of rescue as well as recognizes those who work tirelessly every day alongside humans in service as well as in giving comfort.

Founder Colleen Paige, a pet lifestyle expert and author, created the observance to galvanize society in ways that assist all breeds, “embracing the opportunity for all dogs to live a happy, safe and abuse-free life.”

“This day acknowledges family dogs and dogs that work selflessly each day to save lives, keep us safe and bring comfort,” states the NDDF website. “Dogs put their lives on the line every day — for a law enforcement partner, for a blind companion, for a child who is disabled, for our freedom and safety by detecting bombs and drugs and pulling victims of tragedy from wreckage.”

By giving them a special day, NDDF wants to show dogs deep appreciation for our long connection to each other as well as help to prevent the need to euthanize canines. Rescuing them from homelessness and abuse is a key component for NDDF, whose enduring motto is “Saving 10,000 Dogs — One Day at a Time.” That reflects members’ wish to save 10,000 dogs annually.

“It’s for their endearing patience, unquestioning loyalty, for their work, their capacity for love and their ability to impact our lives every day in the most miraculous ways,” NDDF said.

This year, humans can also enhance those paybacks through a new product developed by Purina, “Just Right Dogfood.”

Ascribing to the belief that each dog is unique, Purina encourages individualized pet food for each of those special pets. Built to deliver nutritional punch based on a dog’s makeup and preference, any allergies present and owners’ personal pet knowledge, Just Right is scientifically formulated to please and help each dog receiving it.

People register their pets’ age, breed, size and activity level as well as taste preference and needs, such as maintenance of a shiny coat. Six-pound bags of each mixture with real meat, poultry or fish are then designed, packaged with the pet’s name and photograph, and sent in incremental shipments as requested by owners, at no extra charge. Ongoing refills are then forthcoming, along with various methods of consumer support, including online answers given 24/7.

Fairly new on the market, Just Right does not yet have a consumer rating at For more info, go to or call (855) 842-0493.

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