The Centers for Disease Control and Prevention will launch its "Tips From Former Smokers" campaign July 7th with a series of hard hitting ads aimed at helping people quit smoking by highlighting true life stories about the devastating effects of smoking related illnesses.
"These new ads are powerful. They highlight illnesses and suffering caused by smoking that people don't commonly associate with cigarette use," said CDC Director Tom Frieden, M.D., M.P.H. "Smokers have told us these ads help them quit by showing what it's like to live every day with disability and disfigurement from smoking."
This year’s ads will feature a number of people who have suffered devastating illness and other affects from smoking, including Amanda, who’s habit during pregnancy illustrates some of the health problems it can cause for unborn children, as well as “Brian, 45, whose smoking and HIV, a harmful combination, led to clogged blood vessels and a stroke.” Other participants include Brett, 49, and Felicita, 54 who lost most of their teeth due to gum disease, as well as Shawn, 50, who now breathes through a hole in his throat due to smoking related cancer; and Rose, 50 who has endured chemotherapy and radiation in her fight against lung cancer.
The ads will run for 9 weeks on TV, radio, online, and movie theaters, as well as in print in newspapers, magazines and billboards in both English and Spanish. Readers can also view the CDC's video at http://inr.synapticdigital.com/cdc/tipsfromformersmokers/
Despite the fact that the CDC’s “Tips National Tobacco Education Campaign has helped “hundreds of thousands of smokers quit since it began in 2012, according to the Agency’s National Adult Tobacco Survey, over 1 in every 5 Americans use some form of tobacco on a regular basis, whether it is cigarettes, cigars, pipes or hookahs, etc, not to mention e-cigarettes.