Sept. 23 was a busy day for Dave Jones, director of Cavern City Tours in Liverpool, who said he spent most of the day dealing with stories such as in the Times of London and the New Musical Express that the legendary Cavern Club, the venue where the Beatles performed 292 times, was being auctioned. For the record again, it's not.
“The initial story did cause widespread confusion and I spent most of yesterday trying to clarify the situation with the media, in addition to dealing with phone calls from staff, customers and colleagues in the Visitor Industry,” Jones said by email. “I even received a call from our U.S. Attorney asking me what was going on.”
Two of the papers, the Times of London, and the New Musical Express (NME), printed clarifications, he said. “We are changing the online story to note that the operational business continues to trade as normal and is in no way impacted by the auction of the freehold. Apologies if this has inadvertently caused confusion for your staff and customers,” the Times told him. NME added a headline and a quote from Jones stating the legendary club would not be sold.
And such is the nature of the internet, new stories, such as this one, are still popping up, this one today.
“The bottom line is it demonstrates how the iconic status of a live music venue located in a cellar in Mathew Street Liverpool can be used to create global interest to promote the sale by auction of a building in Liverpool that is of little interest to anyone other than a few real estate investors,” he said. “The fact the story was misleading and had to be clarified gave the Cavern Club even more prominence.
“ I am still waiting to see or hear what other newspapers have done to clarify what can only be called 'untidy journalism'.”
But, he noted, “what a great global promotion at very little cost other than a few hours on the phone and twenty emails.”
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