Reinvention is the name of the game and SELF done it again as it launches its first-ever digital video channel, rolling out new original series inspired by SELF editorial content and featuring top trainers, calorie-burning exercise moves and the lighter side of torturous workouts. SELF's video channel launch marks the first in 2014 for Conde Nast Entertainment (CNE) and the eighth launch in CNE's digital video network.
"With our fun, unique twist on fitness and healthy living how-tos, this dynamic programming extends SELF's core print and digital experience to help more people live healthier and enjoy the process," said Lucy Danziger, Editor-in-Chief of SELF. "These videos are entertaining and inspiring, and you'll want to get up, get moving and share them with friends."
New series from the editors of SELF include:
Girl vs. Sweat : Funny ladies. Serious workouts. Tears—of laughter. SELF's favorite comedians take on the latest fitness trends: think Soul Cycle, Cross Fit, The Bar Method, Physique 57 and more. Who will win—girl or sweat? You will, by being inspired to try the latest craze.
5 Ways To… : Reach your body goals. Whether you want toned arms, lean legs or flat abs, SELF's trainers can get you fitter faster with the most effective workout moves. But only 5 of them—we promise.
Burn 100 :
Lose weight with a video! Follow along with these bite-size workouts from top trainers to torch calories anywhere, anytime. No couch potatoes in sight.
Which Is Worse ...: An animated series straight from one of SELF's most popular editorial features. Quizzy, shareable episodes reveal the "who-knew" answers to some everyday health dilemmas. Like, is it worse to not eat veggies at all, or drown them in butter or cheese? (Hint: Pass the cheese.)
"The SELF digital channel puts a new spin on exercise and nutrition suited for all fitness levels, including those just getting started," said Dawn Ostroff, President, Conde Nast Entertainment. "Providing premium entertainment and attracting new audiences is our goal as we continue to grow CNE's digital network."