To officially launch and support its new Purrfect Bistro product line, Merrick Pet Care, a leader in the natural pet food category, is introducing W. “Mittens” Bloomfield, its very own "Cat Critic." Mittens made his debut review in August in the dining section of The New York Times and will pen his own blog, www.TheCatCritic.com.
Purrfect Bistro and the Cat Critic are the continuation of Merrick’s Real Food Revolution: foods that are made in the USA with the freshest, locally grown ingredients and balanced nutrition. The Cat Critic is designed to appeal to passionate pet parents and educate them about the new Purrfect Bistro line and its 21 recipes that span a spectrum of tastes, textures and protein sources.
Pet parents believe their cat is the ultimate food critic, a key insight that led to the Cat Critic campaign. Cats want the best-tasting, highest-quality food or they will turn their noses up at it. Merrick has brought this insight to life by creating a cat with the ultimate discerning palate –so discerning that he has literally made a career out of it.