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Cashing in on the Fun of April Fools' Day

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While April Fools’ Day is the traditional holiday to play pranks on your friends and family, it has recently also became an opportunity for major companies to playfully get attention to their brand.

This year, for example, such companies as Virgin Atlantic Airways, Ikea, and Procter & Gamble, among others, used both social media and printed publications to tout their wares.

Virgin Atlantic Airways’ founder Richard Branson, for example, cleverly used his blog to get his April Fools’ message across. He posted a notice that VAA has created a glass bottom airplane so that “passengers can enjoy an unparalleled flying experience.”

Household product giant Procter & Gamble used both Facebook and print ads to notify the public of their new bacon-flavored Scope mouthwash. “Kills 99.9% of bad breath germs with 100% bacon taste.”

Other playful pranks of the day included, a “self-assembly lawnmower” from Ikea, a “vertical bathtub” from a U.K. company who noted in their newspaper ad, “We all like a good soak. But with modern living space getting smaller, we wanted to find a way to ensure that you could fit a bath in even the tiniest bathroom.”

Times have obviously changed. What once were pranks you played on people you knew, have now become a marketing tool to millions. These days, it looks like small shenanigans can lead to big money




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