Six-time Grammy-award winner Carrie Underwood is set to bring the heat at this year's Jazz Aspen Snowmass Labor Day Festival. The three-date event (August 29-31) will also include headlining performances by Ziggy Marley, fun., Earth, Wind and Fire and OneRepublic.
Taking place at the Snowmass Town Park in Aspen, Colo., the opening-day lineup includes Marley and fun. On the second day, Earth, Wind and Fire and OneRepublic will take the stage. Underwood, making her Roaring Fork Valley debut, will close out the festival with a rousing showcase of her best-known hits.
“One of our programing goals is to try and get at least one band that’s sizzling in a current way, like Mumford and Sons in 2012 and Keith Urban last year,” says Jazz Aspen founder and President Jim Horowitz in an official release on Friday (March 7). “Having OneRepublic and Fun. fits that goal, as both are really current, hot bands.”
He continued: “One of our mission-driven activities is we’re always looking to expose one aspect of our audience to another part of the music which isn’t in their frame of familiarity. That’s where the mixing becomes something that makes sense here and makes sense as a mission objective for our organization. It isn’t how most concert promoters structure things. The Earth, Wind and Fire fans may not be familiar with OneRepublic, but they’ll have a chance to discover what’s happening now. Same in reverse — maybe the young fan of OneRepublic who thinks they’re the greatest band out there today has never had a chance to hear Earth, Wind and Fire live. That’s the goal — to make to make that mix happen.”
One more artist is expected to be added to the lineup. Details coming soon.
The festival will be adding a new feature, as Jazz Aspen presents “Family Friendly Friday,” on Friday, August 29. Attendees will be able to purchase $10 discount tickets for children 12 and younger. An expanded Kids Corner in the Jazz Aspen Village will also be featured during the weekend.
“Friday nights are the hardest shows to sell out,” Horowitz noted. “We feel this a great, new promotion for families and will bring more people out on Fridays. It’s also cheaper than getting a baby sitter.”
Horowitz explains that Jazz Aspen is attempting to carve out its own niche, separate from typical large-festival experiences. “We’re a completely different animal from those large, multi-stage festivals,” he explains. “We’re eight bands, not 80. Those entities that are now considered festivals are very different than what we offer, and we needed to differentiate the two.”
Early-bird tickets go on sale at 9 a.m. local time on March 14 and range $59 to $69 for day passes. A three-day pass is $170.
After that, second-level discount tickets run $65 to $75 for per-day passes. A three-day pass will be $180. Once those sell-out, a third-level tier will open up, running $75 to $85, with three-day standing at $190.