A “Carrie” prank was a scream-causing marketing stunt that went a little too far among a few patrons at a popular coffee shop in New York City this week. While CBS Local reports this Tuesday, Oct. 8, that those behind the movie-focused trick were actually trying to get a rise out of the customers, their little scare had some people jump more than their morning coffee would normally make them.
The “Carrie” prank was part of a recent marketing move to help spark interest in the latest horror film remake, an upcoming adaptation of “Carrie.” Yet the prank scared some unknowing New York coffee lovers to such a degree that the video (yes, the scare was certainly caught on camera) has already gone viral on YouTube and other media sites. By Tuesday evening, the video already has 7 million hits and counting on one YouTube page alone.
In the prank itself, a set of remote-controlled coffee tables and tables, along with a deceivingly real fake wall and false-loaded bookshelves, make it appear like a bloodied woman is using psychic powers once someone tips her coffee over. And as seen on the photos, the hidden cameras were able to see the frightened, scary reaction.
Although audience reaction on the scream-causing video is somewhat mixed so far, the “Carrie” prank has certainly brought the film to the public’s forefront, which is what the trick was meant to do in the first place, coffee shop or no.
The upcoming horror flick adaptation, “Carrie,” starring Julianne Moore and Chloe Grace Moretz, will be hitting U.S. theaters this Oct. 18. Will you see the film?
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