Customers at a New York coffee shop were startled recently as they witnessed what was appeared to be a display of telekinetic powers from someone resembling the fictional character "Carrie". The video, first uploaded on You Tube yesterday, has since gone viral with nearly 13 million views.
What customers at the s’Nice Café didn’t realize was that it was an elaborate marketing prank conceived by promoters of the upcoming “Carrie” remake starring Chloe Grace Moretz and Julianne Moore, and based upon Stephen King’s 1974 classic horror novel. The original 1976 film, starring Sissy Spacek in the lead role and Piper Laurie as her psychotic mother, is considered among the greatest horror films ever.
The surprise prank at s’Nice, involved a bit of Hollywood-like special effects, including lifting a man off the ground using wire rigging, moving tables and chairs and flying books. Before the popular coffee shop in the West Village opened, a crew of actors were in place, pretending to be customers enjoying their cup of coffee and working on a laptop. A network of video cameras were strategically placed throughout the coffee shop to capture the customer’s reactions when they witnessed someone who had supernatural powers like “Carrie” the teenager who creates fatal havoc at a high school dance then destroys much of the town with her hyper-kinetic powers.
As unsuspecting customers began arriving to place an order at the counter, the ruse began, as one actor “accidentally” spills another customer’s coffee on her expensive laptop, causing her to burst in anger and thrusting the perpetrator up against a fake brick wall, before elevating him off the ground, before using telekinesis to move inanimate objects nearby.
For those who were part of this hilarious stunt, it was a barrel full of laughs. But for those customers who were caught off guard, it probably wasn’t exactly pleasant until they were informed they were “punked” or on some contemporary version of “Candid Camera”. However, this marketing scheme was definitely not for someone faint of heart and those associated with the production hopefully made precautions to carefully select what customers would be victims of the prank.
The remake of “Carrie”opens in theaters Oct. 18, just before Halloween. Although there are no reviews of the film, Rotten Tomatoes has a 95 percent rating for “want to see” from their members