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Carnival Cruises gets on board the Ice Bucket Challenge bandwagon

It’s so hot in Los Angeles today that a bucket of ice thrown on my heads sounds good about now. According to Wikipedia the trend is derived from, “ an activity involving dumping a bucket of ice water on one's head, generally in conjunction with donating to the ALS Association in the United States. It went viral throughout social media, where the challenge was to either dump a bucket of ice water on one's head or to donate to a charity of the participant's choice”

Carnival ships in Grand Cayman
Richard Pietschmann

The challenge requires nominated participants to have a bucket of icy water thrown over their head. They have 24-hours to complete the mission from the time they are nominated and if they don't complete the dare they have to donate $100 to charity. If you complete the challenge then you only have to donate $10.

Well now Carnival Cruise Lines is getting on board--along with Bill Gates, President Obama and a host of celebrities-- the Ice Bucket bandwagon with the enlistment of its 24-ship fleet of Fun Ships along with president and CEO Gerry Cahill, to get into the act in the #IceBucketChallenge. It is designed to raise much-needed awareness and funds for amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s Disease. Carnival is also making a $100,000 donation to the ALS Association. Participants are encouraged to pour a bucket of ice water over their head and then challenge others to do the same or make a donation to fight ALS within 24 hours.

Carnival meets the challenge:

The Carnival Breeze, was the first ship to rise to the challenge with cruise director Matt Mitcham throwing down the gauntlet by dumping the entire contents of the 150-gallon PowerDrencher tipping bucket and then challenging the line’s other 23 ships to take up the cause.

Team members from the 23 ships – which are sailing in regions spanning the Caribbean, Alaska, the West Coast and Australia – were up to the task, with shipboard personnel undergoing their own below-freezing drenching to support ALS research, treatment and education efforts.

The #IceBucketChallenge moved on senior cruise director and brand ambassador John Heald who is sailing, appropriately enough, in the icy waters of Alaska on the Carnival Miracle.

Refreshed from his drenching, Heald challenged Cahill who, surrounded by dozens of the company’s employees as he experienced his own frigid encounter at the company’s Miami headquarters.

A three-minute video of Carnival’s #IceBucketChallenge can be viewed here.

Celebrity challenge

Cahill also dared comedian and TV personality George Lopez – the line’s “curator of comedy” who helped create the fleetwide Punchliner Comedy Clubs – along with Food Network star Guy Fieri whose namesake Guy’s Burger Joints are on several ships and DJ IRIE, the line’s official DJ whose Spin’Iversity trains Carnival DJs fleetwide. All three gentlemen gladly accepted the challenge. Throw a bucket of ice on your head and then make a donation by clicking here.

Check out the video of celebrities who joined the challange

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