Lane Bryant hosted an exciting New York City themed event for the opening of its new flagship store near Herald Square on Thursday evening. The store opened to the public yesterday. Actress, singer and television personality Carnie Wilson, and fashion stylist/designer Jay Manuel were on-site to help the brand celebrate its new flagship location featuring the new look and feel of the brand including the new logo that was unveiled last fall as part of the company’s new marketing efforts.
Carnie Wilson and Jay Manuel mixed and mingled with guests, previewed the new lay out and specialty fitting rooms as well as provided insight to their favorite spring trends as the season approaches.
Invited guests shopped the new Spring 2013 collection as well as items from the intimates collection from Cacique. They also had the opportunity to get a first look at the newest addition to its ready-to-wear clothing, Lane Collection, a premium line designed with superior fabrics. Notable bloggers Ashley Falcon, Alissa Wilson, and Marcy Guevara, styled mannequins with the latest looks that were on display throughout the event.
The vibe I’m getting tonight is that this is a celebration. This is really rock and roll right now, I am really excited. First of all the dress I’m wearing is from the Lane collection and this is something that I feel great in. I’m wearing this on stage on Saturday night when Wilson Phillips performs in Miami. I’m going to feel great getting up there. Its like it was tailored made for me, its perfect. I’m really impressed with Lane Bryant right now, I feel like they’ve stepped it up. I look around and I see hip, I see cool, and I’ve shopped here for years. I have been a Lane Bryant customer for a long and I feel like its going to the next level. I really believe that. Lane collection is stunning. I love that blush blazer, there is a lot of things I have my eye on tonight that I’m going to beg for. This is a celebration for all women, all sizes, but its not a plus size event. This is Lane Bryant in the middle of New York City, we’re not shopping in a dark shadow in a corner, this is here for all women to feel good.
You can check out the rest of her interview here.
Lane Bryant’s 34th Street Flagship store officially opened to the public yesterday, March 1 and is one of nine stores that opened yesterday.
Lane Bryant – New York Flagship Store
225 West 34th Street (Between 7th and 8th Avenue)
New York, NY 10122