Known world-wide for their Captain Morgan Spiced Rum, Diageo has announced a new clear expression which is five times distilled with a goal to deliver a clean, slightly sweet and creamy spirit with hints of lush fruit and green apple. Captain Morgan White Rum was developed and produced in the U.S. Virgin Islands to be remarkably crisp and carry a smooth finish.
"Captain Henry Morgan was a world-renowned privateer who paved the way for countless adventurers," said Tom Herbst, Vice President of Marketing, Rums for Diageo North America. "It's with that same spirit that we developed Captain Morgan White Rum, the first-ever white rum from a brand that people know and love. It's a superior, quality rum that possesses a much smoother taste, and we aim to stake our claim in this category in an explosive way."
At 80 proof (40% ABV), Captain Morgan White Rum will be available widely across the Unites States for a suggested retail price of $15.99 for a 750ml bottle. The company suggested this new offering is best enjoyed on the rocks, paired with cola or lemon-lime soda, or as the key ingredient in a number of Caribbean-inspired cocktail recipes.
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray, Guinness, Beaulieu Vineyard and Sterling Vineyards Wines.
Robert Burr is the National Rum Examiner. He publishes Rob's Rum Guide and hosts the Miami Rum Renaissance Festival and Rum Renaissance Caribbean Cruise, in addition to organizing the International Rum Expert Panel (RumXP).