"Captain America: The Winter Soldier" has, once again, topped the box office for its third consecutive win. It has proven a worthy winner as it continues to beat back its competition to the tune of $26.6 million.
In second was "Rio 2" ($22.5 million). When "Rio 2"came out, many had that winning, but it did not. As this weekend started, that was the case again, but it was not meant to be. "Rio 2" is solid but could not beat back the patriotic power of "Captain America."
The staying power of "Captain America: The Winter Soldier" proves that a patriotic blast with those superheroes is what does the trick for repeat viewers. It also means subject matter and tone can help broaden the base besides just aiming for the fanboys.
It was also a great week and weekend for "Heaven Is For Real" and a disaster for "Transcendence" ($11.15 million) and Johnny Depp. "Heaven" proved real with its base and Depp has a bad streak on his hands. His flop list of late include “The Lone Ranger,” “Dark Shadows” and “The Rum Diaries.” Two of those three are remakes from TV shows, so why not stay away from that? The TV remake idea sounds good sitting in a meeting but translating it to a newer audience doesn't always work. Counting on nostalgia to win the day isn't the answer on those, either.
Third place was "Heaven Is For Real" (three-day, $21.5 million; five-day, $28.5 million) and that may be a surprise to some but it really isn't. Perhaps the success of films like this will wake up certain forces in Hollywood. Not aimed to be a blockbuster like "Noah," this type of faith-based film will and does work.