The commercial is not limited to late night. It is aired throughout the day when young children might be watching, and young children do repeat what they hear.
OneMillionMoms.com has a form on its website where you can send an e-mail to Capital One expressing your displeasure in the commercial.
Here is part of the statement on OneMillionMoms' website:
Your current ad starring Samuel L. Jackson cursing is irresponsible, and I believe you can do much better. I find it extremely offensive and destructive not to mention damaging to impressionable children viewing the commercial.
This writer believes Capital One has crossed the line. The commercial is offensive and surely Jackson has more words in his vocabulary that could be used instead of using the curse word to get his point across.
If you believe the newest Capital One commercial starring Samuel L. Jackson where he blurts out the d-word is offensive to you and your children, then click here and submit the form for the irresponsible and offensive ad to be pulled from the air. It is extremely destructive and damaging to impressionable children viewing the commercial.
If you haven't seen the commercial, watch the 31-second video above.
Capital One listened and the commercial with Samuel L. Jackson using the curse word has been replaced. The commercial still has Samuel L. Jackson in it, but he doesn't use the curse word.