Capcom has said that “Resident Evil 6” failed expectations because of development challenges, as well as poor marketing and promotion, writes Eddie Makuch for Gamespot on Feb. 8.
Capcom explained that, “though shipments of 5 million copies means the game has been successful to a degree, development "challenges" and "inadequate organizational collaboration" led to the title performing under expectation,” Makuch writes. Capcom’s original goal was to sell 7 million copies by this time; their tally now is 2 million short of that goal.
"We are currently analyzing the causes, which involve our internal development operations and sales operations. We have not yet reached a clear conclusion. We believe that global sales of 5 million units are proof that this is a popular title," Capcom said during their recent question-and-answer session.
"However, we believe that the new challenges we tackled at the development stage were unable to sufficiently appeal to users. In addition, we believe there was inadequate organizational collaboration across our entire company with regard to marketing, promotions, the creation of plans and other activities," the company added. "We will have to examine these results from several perspectives. We will reexamine our internal operating frameworks in order to identify areas that need to be improved concerning development as well as sales and administrative operations."
Capcom recorded that “Resident Evil 6” had “brisk” sales of 4.5 million copies since its release in Oct. 2012. But after the initial release, the game “lost its momentum.” Capcom is now planning a reboot of the series.
For more information, check out Eddie Makuch’s article.
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