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Canelo, Manny and Floyd laughing all the way to the bank

The day to day self-promotion.
The day to day self-promotion.
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We’ve all heard the rumors about how boxing is in decline and that MMA is now this huge money maker and fan favorite. Then why is it that boxers continue to work so hard and chase their dream of becoming a world champion if it’s all for naught?

The pre-fight hype is part of the professional boxer's life.
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Our local world traveler, former NFL kicker, standup comic, boxing commentator and announcer, Benny Ricardo shed some light on that subject when he sent along the following email to enlighten us. Ricardo, who’s now in Las Vegas to do the Spanish Broadcast of the Canelo versus Angulo fight on Saturday night, texted me from his humble boudoir inside the MGM Grand Hotel.

Ricardo: “...according to the Nevada State Athletic Commission, former WBC/WBA junior middleweight champion Saul "Canelo" Alvarez will receive $1.25 million for Saturday's Showtime Pay-Per-View fight with Alfredo Angulo receiving $750,000.

“WBC super bantamweight champion Leo Santa Cruz will get $500,000 and his mandatory challenger Cristian Mijares will get $92,000.

IBF junior middleweight champion Carlos Molina is slated to receive $275,000 - and Jermall Charlo is going to get $100,000. Jorge Linares will get $50,000, with Arakawa getting the same amount.”

What these numbers mean in actual profit

The question always arises, are the boxers being over paid or is the promoter being greedy and taking too much? A fairer question would be, “How big would the delicious pie be, without the input of the promoter?”

Canelo and his staff insure several things: 1) one that he will be present on Saturday night 2) that he will be in the very best condition possible and 3) his diet and exercise is exacting to make certain he can perform to his ultimate best.

That seems cut and dry. The expected profitability for an athlete should be easy to compute.

It’s a lot more difficult for these promoters like Top Rank, Goosen Tudor, Ken Thompson, and Bobby De Philippis. They have many variables to worry about.

Perhaps a professor of mathematics could come up with a formula or theorem to help the promoter calculate their expected profitability. One that would calculate the worth of each boxer before he is signed.

How many extra fannies will they put in the seats? How much money is each win worth in dollars? How many extra tickets can a fighter sell? And will those extra tickets result in buys at the concession stands, purchase of souvenirs, and parking fees. Since future athletic performance is uncertain, especially in boxing, we may or may not get anything out of this. In other words, a promoter has a lot more on his mind, a lot more headaches, and a lot more at stake.

In the end, a good promoter brings a lot more to the table.

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