According to Reuters on Tuesday, “King, the Swedish firm behind hit mobile phone game Candy Crush Saga, is planning a U.S. stock market debut which some analysts think could value it at more than $5 billion and herald a flurry of technology company listings this year.”
The company, which plans to trade under the ticker symbol "KING," did not indicate the number of shares they plan to release, or say what the initial purchase price per share will be.
The Hollywood Reporter says that the “Candy Crush Saga is one of the most frequently downloaded free apps via the iPhone and Google Play.” In December of last year, an all-time high of 128 million daily active users played the addictive game more than 1.2 billion times per day.
In the filing, King Digital Entertainment disclosed significant growth since rolling out in 2012. In 2013, King’s revenue was a whopping $1.88 billion, up from $164.4 million the year before.
The juggernaut game is played by an estimated 93 million people every day, according to documents filed with the US Securities and Exchange Commission.
In the game, players must look for patterns in colored digital jewels, and “switch and match your way through hundreds of levels in this tasty puzzle adventure,” says King.com.