The insanely addictive game of Candy Crush rakes in $650,000 a day, which is not bad for a “free” game. Who are the people that play this game? According to Time Magazine on Oct. 17, it’s women who are the primary demographic playing this game.
Candy Crush is a free game, but for a limited of time. Once you’ve used up you allotted time you are not let back on the app until it allots you more free time. You have the option to pay to play the game during your down time. This is where the $650,000 a day comes in.
The game is so addictive that folks are playing this and spending their money to do so. Shepard Smith from Fox News live on Friday said that he is one of those Candy Crush addicts. While most people say they play Candy Crush only during free games, those hundreds of thousands of dollars are coming from somewhere.
Women aged 25 to 55 are the “games most loyal customers,” according to Time. New Zoo reports that 40% of the game players are men, so they too are getting a fair share of play time, maybe not the lions’ share, but they are getting their time in.
One woman refers to the game as "crack candy" because she believes it is an addiction as hard to break as drugs. The game comes to you via Facebook but there is a phone app for all those Candy Crush addicts on the go. Is the trend of tomorrow Candy Crush therapy for those addicted to this game?