The International Expo Business LBGT announced today, Tuesday, February 21, 2012, that the leading Latin American marketing event targeting the LGBT (Lesbian, Gay, Bisexual and Transgender) market is to take place September 6 - 9, 2012 in Cancun, Mexico.
Cancun is Mexico’s most popular resort destination. United/Continental fly nonstop to Cancun from San Francisco International.
Ruben Sandoval, President of the International Expo Business LGBT, said that he was delighted to bring this industry-leading marketing event to the city of Cancun.
"The International Expo Business LGBT has established itself as the leading event focused on LGBT marketing development in Latin America," Sandoval said. "Last year we exceeded initial expectations in our first event in Puerto Vallarta. Now in Cancun, our sponsors, exhibitors and delegates will benefit from several new enhancements in our program."
Sandoval also announced a Business-to-Consumer expo event that will take place on the last day of the trade show. "All our participants are focused on getting the best blend of LGBT market education and business development in place, so it is a logical extension of that concept to open our event to the public on our final day. We expect large numbers of the Cancun LGBT community will join us at the Expo in September."
Mr. Sandoval was also pleased to announce several sponsors of the Expo.
"The Cancun Convention and Visitors Bureau (Cancun CVB) is our official partner, the Hyatt Regency is our host hotel and the world's leading LGBT marketing agency - Out Now Global - is our Premier Sponsor,". Sandoval said.
Jorge Tellez, Promotion Director at Cancun CVB, said his organization was delighted to be selected as the host city for this year's International Business and Expo LGBT. "Cancun is Mexico's most popular tourism destination with the LGBT market, and we make every effort to improve and enhance our products and services to this very important market," Mr. Tellez said. "We will be working with all delegates, exhibitors, sponsors and LGBT visitors to ensure this is a valuable and worthwhile experience to all event attendees."
It should be noted, however, that the LGBT Marketing firm, Community Marketing, has found that for years Puerto Vallarta, not Cancun, the most popular LGBT destination in Mexico. And gay visitors to Cancun who are hoping for a big gay nightlife scene, may be in for a disappointment as there are only two gay bars in the city. Those bars are located in the downtown area, not in the beach area where the highrise hotels are located. But gay couples and others not looking for a big gay social scene, may find a lot to love in Cancun's beautiful beaches and upscale mainstream hotels.
CEO of Out Now Global, Ian Johnson, said his agency was delighted to support the event. "In 2012, Out Now celebrates 20 years of defining the 'next level' in LGBT marketing, and we are most honored to be the Premier Sponsor of this important LGBT marketing event in the Latin American region," Johnson said. "We greatly respect the commitment and care taken by the organizers and are confident that this event will represent a new benchmark in the ongoing development of LGBT marketing right across the Latin American region."
Out Now will present the latest findings for the Latin America region from the world's largest LGBT market research program - the 'Out Now Global LGBT2020 Study.'
The 2nd Annual International Business Expo LGBT is being held at the "Cancun Center,” Cancun's Convention Center from September 6 to 9, 2012.
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