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Canadian starts trade-up game to raise money for animals

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On Christmas Day, 2013, Winnipeg native Ryan DeLong began an ambitious game to raise money for animals.

The seed for the game was planted over a year before when DeLong visited Thailand and China on vacation and witnessed the deplorable conditions that animals lived in. The experience stayed with the 26 year old animal lover and motivated him to create the Bigger and Better for Animals project.

DeLong’s idea was inspired by the 2005 One Red Paperclip project, in which Canadian Kyle MacDonald started with a red paperclip and traded it up for more valuable items until he had a house. DeLong’s game began on Christmas Day with a Milkbone generously donated by his golden retriever puppy, Wilfred. The Milkbone was soon traded for a new pair of Converse shoes, and the shoes were traded shortly after for a Bottle of Johnnie Walker Black Label Whiskey. In less than a month, and only six trades into the game, the item value is already up to $700 with a week at the Desert Breeze Condominiums in Phoenix, AZ. The game will continue for one year, at the end of which DeLong hopes to have an item valued around $100,000 to donate to the World Society for the Protection of Animals.

I have a soft spot for animals, would love to help them but do not have the financial capabilities of donating as much as I would like to. This idea is purely a fun way for other animal lovers to gather, trade items and watch as the value grows with the final dollar amount going to WSPA.

The World Society for the Protection of Animals battles animal cruelty both locally and internationally through education, collaboration with governments, global campaigns, disaster services, and scientific research.

Visit the Bigger and Better for Animals Facebook page to make a trade and help Ryan reach his donation goal of $100,000 for the WSPA.