If you’ve walked into a JC Penney store recently, you may have noticed something new. Starting this week, the retailer now features merchandise from Canadian brand Joe Fresh. Offering fashion-forward pieces at affordable prices, the like fits in well with JC Penney’s philosophy. Much like the MNG by Mango line and in-store Sephora boutiques, Joe Fresh items are featured in a standalone sub-section of the store.
Joe Fresh has been providing affordable fashion at over 300 stores in Canada since 2006. Offering clothing, accessories and beauty products, the brand is known for being stylish and trendy, and pieces have been featured in fashion editorials for Elle Canada and Marie Claire, among others. Shoppers are drawn to the brand because they can find items such as dresses and jeans for under $100 without sacrificing style. Although the brand is relatively unknown in the United States, it is poised to become a welcome addition.
To check out Joe Fresh merchandise in person, head to the JC Penney at the Orchard Town Center in Westminster.