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Can your famous family recipe make you rich? Supermarket Superstar says yes

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Calling all home cooks: Do you have a special recipe all your friends and family adore? Has anyone ever said "You should be selling this!" about your homemade barbecue sauce, cupcakes, dumplings or meat pies?

If the answer is yes, you've got something in common with the contestants on the first season of Lifetime's Supermarket Superstar, a new food competition show premiering on July 22 at 10 ET/PT. Hosted by Stacy Kiebler, the show gives undiscovered food entrepreneurs a shot at taking their creations to the masses.

The contestants, some of whom met with reporters today in Los Angeles, have both delicious products to sell and interesting stories to tell:

  • Leon "Torchy Burns" Williams was homeless in 2008 and credits his Famous Flaming Ember BBQ Sauce with putting him back on his feet.
  • Xiomara Hall, a widow with four kids, created her Tropical BBQ sauce for her southern California restaurant after her Marine husband was killed in action.
  • Monica VanCleve's Crab Pie uses an old southern recipe that was a favorite of confederate general Robert E. Lee.
  • Jennifer McNabb created her Red 101 Sauce to help her friends who don't cook get dinner on the table with less effort and zero guilt.
  • John Heylin spent the second year of his MBA building a business plan for (don't laugh) cricket farming. His Chirp Chomps snacks use powdered dehydrated crickets as a source of high-quality insect protein.

The series includes installments featuring cakes, natural foods, spreads and dips, global cuisine and more.

So what did the contestants learn from the culinary experts, branding consultants and entrepreneurs who guided them through the competition? They dove into the details of manufacturing formulas, pH, margins, logo design and more. All the contestants at today's event said they ended the competition closer to their goals: getting their products into consumers' hands.

Who took home the prizes, including $10,000 cash and $100,000 worth of product development? All lips were sealed. We'll just have to wait and see....

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