UPDATE 8.9.14: "Ninja Turtles" is indeed stomping on "Guardians of the Galaxy" and will win the weekend. Its Friday haul of $25 million will send it to an easy win, and will crush the early projections. That makes two weeks of good news for the domestic box office.
With the popularity for "Guardians of the Galaxy" going strong, it will be a fierce box office battle between it and "The Teenage Mutant Ninja Turtles."
A second weekend drop off is coming for the superhero space misfits, but even if it drops 50 percent, that is still around the $40-50 million range. The "Turtles" are looking to reap that amount as well, according to some projections. That means the top two films will do wonders for the box office. Add in "Into the Storm" and it may really inject some healthy numbers to the totals.
"Guardians of the Galaxy" did great business Monday and Tuesday. In fact, The Wrap noted those two days were the best Monday and Tuesday of the summer. If that keeps up this weekend, it may win again. That would be impressive with the new addition of "Ninja Turtles" and its fan base and name recognition.
The PG-13 rating for "Ninja Turtles" may tell the tale of its overall success. The usual family crowd may shy away from it, as it is a bit darker and has many fight scenes. The pairing of "Guardians" and "Ninja Turtles" will prove interesting when demographics are tallied. The loyal fan base may turn away from "Ninja Turtles," however, as this is not what they want, some are saying.
"Ninja Turtles" wages a battle with the Foot Clan and Shredder and is laced with back story and pizza product placement, of course. If one goes to a reboot, relaunch or a remake of a franchise, that is to be expected. It stars Megan Fox as April O'Neil, who has a past with the shelled ones. It also stars Will Arnett and Whoopi Goldberg and the "Turtles" are Pete Ploszek (Leonardo); Johnny Knoxville (Leonardo voice); Jeremy Howard (Donatello); Alan Ritchson (Raphael) and Noel Fisher (Michaelangelo).
Michael Bay produced the film and after seeing the Shredder fight the "Turtles," that will become more clear. It was as if the "Turtles" were battling a Transformer. It is directed by Jonathan Liebesman.
A key to a really solid film is to get more than the loyal fan base and move out of its comfort zone, as far as audiences are concerned. A film like "Guardians of the Galaxy" and "Godzilla" seemed to do that. The test is now for "Ninja Turtles."
"Into the Storm" blows in and will not do huge numbers and it that is not expected. It is storm chasers, with a longer script and found footage. Enough said.