Online dating has opened up a world of possibilities for internet users around the world, as they can meet other users they would not usually meet in the real world or within their network of friends. While heterosexuals have trouble dating in the real world, transgender women encounter more difficulty in finding a man interested in transgender women, as the only places that welcome them are transgender bars/clubs or gay pride parades. As some transgender women do not feel comfortable meeting men in a hookup environment, their last resort is online dating.
While there are numerous online dating sites exclusively for transgender women, the companies often commercialise transgender women as objects of sexual fantasies to gain profit. These websites are often bombarded with excessive nudity content and advertisement of pornography and escort services. In the past the public viewed transgender sexuality as a mental illness, but due to the advertisement of these dating sites, this has created an even more negative image of transgenders as promiscuous women looking for one night stands. Even if a heterosexual man is specifically looking for a transgender woman, they usually do it in private as they are ashamed of revealing their sexual preference to the public.
Due to dating companies’ portrayal of transgender women, ladyboys have trouble finding a romantic partner online. However, My Ladyboy Date aims to create a serious and quality dating service exclusively for transgender women. Instead of objectifying them as sex objects, the company hopes to create a more positive image and build a bridge to connect transgender women with heterosexual men.
Once the image of transgender women is improved, this will also decrease heterosexual men’s shame in looking for them. Therefore, transgender women will have more chance in finding serious and long term relationships with men.