Fans, family, and friends rushed into the Diamond Lounge to support musicians in a competition to compete for a chance to win a distribution deal from Big Heff, the founder of the Ohio Hip Hop Awards and Nerve DJs. Big Heff also played a big part in getting the famous Machine Gun Kelly to a major record deal. Big Heff is now looking for the next artist to give that major deal. The winner of the competition will also get placements on LiveMixtapes.com and AllHipHop.com. These are two of the major music websites in the music industry for creating more exposure for musicians in the music industry.
On a night that the Diamond Lounge is not normally open, the lounge was packed with an audience of people from within a 300-400 plus mile radius. From Cincinnati, St. Louis, Memphis, Nashville, and of course Jackson area counties, they piled in for an opportunity of a lifetime. Before and during the performances there was an assortment of mixtapes, albums, and business cards floating around the venue. This was an opportunity for musicians to not only network with other musicians, but also build and gain a bigger fan base in the city.
Every musician knew what was at stake for this part of the Big Heff Industry Tour. Although the distribution deal was on the line at the event, each musician supported each other being front and center during the performances. Many musicians stated before, during, and after the event, "We are not really concerned whether we win the distribution deal or not, but all the great promotion that was done before and after the event will be well worth being part of the tour. It would be an excellent opportunity if we won the distribution deal and all the other placements but we are very well satisfied with the whole promotional package that was given to each individual musician.
Big Heff had a few special guests that traveled with him on the Jackson part of the tour. Pop musician Belle Nae out of L.A and hip hop musician B-Con from Columbus, Ohio, also blazed the stage and rocked the crowd at the Diamond Lounge. Miiz Gudda from Memphis was the winner of the contest that had taken place in St. Louis, Missouri a few months ago. She also came out to perform a few of the tracks that enabled her to get that opportunity. One of the tracks was "Smack A B****" that the crowd instantly fell in love. Rob Dee from Nashville led off the show with his hit single "Where's My Dope" that had the audience saying the hook over and over again. Rob Dee also was there to support one of his fellow Nashvillle musicians who had entered into the competition.
After about 10-15 minutes of review by Big Heff. His final decision of the musician that he picked for the distribution deal was V.V.S. out of Jackson, TN. After reviewing the other talent that participated in the contest, Big Heff also decided to give away a few more opportunities for some of the artists that he thought will benefit from their talent. He also picked a few more artists to give them the opportunity to write for mainstream artists.
Below is a list of the artists in the competition, what they won
V.V.S. (Distribution Deal, Placements on Livemixtapes.com, Allhiphop.com, Unsignedhype.org)
Tension Relief (Opportunity to write for mainstream artists)
All In One (Opportunity to write for mainstream artists)
Special performances by