A few weeks ago Blackberry announced their new Blackberry 10 phone models and operating system. I watched the "release announcement" and I took away several things I thought I would mention to the masses:
- I found it extremely awkward when Blackberry CEO Thorsten Heins would make a statement about a new feature, or phone spec, and then he would start clapping and others would soon follow. If you've watched an Apple Keynote, you will know that normally the crowd leads the charge and rarely do you find the CEO having to start the applause. Check out this video to see what I am talking about.
- The new blackberry 10 offers some pretty cool features. Swiping a word up inputs that word automatically for you. I like innovation and while there may be a learning curve associated with it, it looks promising from the initial release. In addition the new "Blackberry Hub" puts all your notifications in one spot, how handy is that? If you are a person who uses twitter, facebook, instagram, four square and other applications that have push notifications, you know it's a pain in the rear having to launch each application to see your notifications. This hub looks promising.
Is it too late though? I'm afraid it is. The hardware specs on the Q10 and the Z10 look nice. Processor, memory, screen resolution and all those other specs, match the newest phones from Samsung and Apple, but the problem could be the battery life. If the estimated reports says a battery life MAY get you 10 to 12 hours, that's just not going to cut it. With all of the advancements that they made in the features and software, I really feel like they are going to take a major hit for the battery life. I would have liked to seen some solar or motion based recharging options. Even if it wasn't extremely effective, it would have certainly brought a new "cool" feature back to the blackberry world.
Overall, I do believe that this will be the end for blackberry. They've lost too much of the market share, and to get back into it, would be too expensive for them. I would like to see them potentially merge, or partner with Google's Android software on their devices though.