The hype that preceded the release of Call of Duty: Ghosts promised gamers an experience like no other. Activision and the developers of COD:G came through on that promise for the multiplayer experience, but fell through on their promise for the campaign. Multiplayer adds a new set of playing tactics and includes features designed from other popular game (i.e. contextual lean) that the COD franchise had not used previously. However, when the designers decided to use this strategy to enhance the single player experience, the excitement and novelty of it all hit a thick brick wall. Gamers are used to the nuances used in this most recent COD. They have played numerous games, all of which have utilized these "new" features. Moreover, gamers are looking for something else than the same old, same old player experience, especially when the hype promised something new.
The COD multiplayer experience is like no other out on the market (except maybe for Halo). It's exciting, intoxicating, infuriating, and addictive. Hence, when the designers at Activision decided to incorporate features that have not been a part of the franchise, they really hit the ball out of the park. Developers have brought back the used of points to pay for items such as weapons, equipment, and perks. This feature, which was very popular in the first Black ops, was absent in Black Ops II and diminished the user experience greatly. Additionally, they have included a feature called "contextual lean", which allows player to "lean-out" from behind cover. Of course, this isn't revolutionary in the world of gaming. In fact, this feature has been used widely in many other games. The inclusion here as it being important to Call of Duty is that it is the first time it has been included in COD franchise and it merely enhances an already popular user interface. Thus, user experience becomes enhanced too. Now player can enjoy the features they prefer from other games in a game they prefer over their other games. Exciting, isn't it?
SPOILER ALERT: THIS PARAGRAPH REVEALS INFORMATION ABOUT THE CALL OF DUTY SINGLE PLAYER CAMPAIGN! (you've been warned)
Although the incorporation of these features has drawn many gamers to the multiplayer experience, the single player adventure only yeilds more of the same old, same old. First of all, the inclusion the new features does nothing for the overwritten and overused plot line. Someone from the past got screwed over by the "good guys" and so attempts to undermine their efforts by destroying them. Gamers are bored with that story; it's so overused. Additionally, the story writers are writing too much plot. The Ghost have to save the world from the Federation (and good twist to the story and one they should have focused on) while at the same time fight off Rorke. But wait! There's more. There's the story line about the two brothers. There's the story line about their dad. There's the storly line about how the Federation came to power. There's the story line about their home in LA and how it got destroyed and then the emotional return to "no-man's-land". There's the story line about the Ghosts and their past as a team. It's crazy!! All of these minor plots exist under the main plot line of stopping the Federation from blowing up America with a space canon and to make it worse, that isn't even the plot line the the climax revolves around. Gamers will find themselves so overwelmed by new information, the effectiveness of any of the plot lines will become diminished. Consequently, adding these new features to the single player experience, becomes greatly and unfortunately overshadowed.
Gamers will most certainly buy COD:Ghosts for the multiplayer, and unlike the plot line from the Modern Warfare series, this story will be forgotten and ignored. Although, most gamer only buy COD for the multiplayer anyway, so maybe the single player tragedy won't matter.