Cailin Koy, the author of "Go From Blog to Brand in 30 Days," can seriously help bloggers go from one state to another when it comes to websites. In her book that carries the name above, Koy shares her experience in the blogging world and she has quite the resume. She has been named on various lists of influential bloggers and beauty bloggers, and she has been blogging for years.
So, what makes this book different than other blogging books on the market? Well, in the introduction she makes a statement that sets the tone for the rest of the book. She challenges how people - and even bloggers - see the act of blogging. When talking about how “the blogging market” is saturated, she answers: “Not at all. Anyone who tells you that doesn’t know what the term “market” means. A blog is not a “market”. A blog is a tool to reach a market, not the market itself.”
After the reader readjusts the definition and purpose of blogging in his or her mind, Koy helps the reader find his or her direction. She outlines 30 days worth of questions and exercises that will help you think like a brand, not just another blogger. And once you think like a brand, you will start thinking like a business owner. Your blog is not longer just a website; it becomes your business venture and you will start treating it as such.
This book is highly recommended for people who are looking for a book to help them on the journey to become something much more than just a website with content. You can buy it on Amazon here.