CNN reports on Friday that Wrigley is set to put a little more spring in your step next month. For all of the people in the world that would love a caffeine kick but don’t like coffee, caffeinated gum from one of the giants in the industry is on its way.
Wrigley’s Alert Energy Caffeine Gum may just knock off some of the energy drinks along the way as the cost will be considerably less. The gum is sugar free and will be available in fruit or mint flavors.
This product is not intended for kids. The company said it intends to market the gum to consumers age 25 and older. A warning label on the back says it's "not recommended for children."
This is not the first caffeinated chewing gum but it is the first with a major player’s name on the packaging with a great deal of marketing muscle.
Wrigley’s product will be sold in convenience stores as well as food and drug retailers. No other caffeine gum brands have the luxury of wide distribution.
The company shared in a statement, "Wrigley is focused on restoring gum category health, and that means creating functional and 'occasion-based' reasons to chew, bringing relevance back to gum."
Wrigley is only one segment of the United States’ third largest privately held company, Mars. The company is well known for the confectionery items that it creates such as Milky Way, M&M’s, Snickers and more.
One can only hope that the new Wrigley commercials will be as entertaining as some of the latest Snickers celebrity cameo spots.
Inquiring minds have got to be wondering … How much of a kick does it have? Wrigley’s caffeinated gum has the equivalent of about half a cup of coffee.
So, very soon you’ll be able to put the coffee cup down, double up to double your pleasure and the extra bonus? You can cut back on the tooth whitening thanks to the good folks at Wrigley.