If you don’t already have a ticket to the Denver Caffeine Crawl that’s this Saturday, you’re in luck. There are a handful of tickets left and you can buy online through the end of the business day tomorrow.
The Lab is a boutique marketing company that serves the artisan beverage industry, and is the organizer of the event this Saturday. After a research trip to Denver and visits to 10 shops around town, six participants were extracted from our fine city:
Allegro Coffee (Roasting Facility)
Crema Coffee House
Fluid Coffee Bar
Rooster & Moon Coffee Pub
Jason Burton is the founder of The Lab, and wants Saturday’s Caffeine Crawl to, “Breakdown barriers between baristas and consumers.” Before founding The Lab, Burton worked for five years in the specialty coffee industry and knows that many coffee events are insular and have a tendency to be geared toward baristas.
The Caffeine Crawl on Saturday is set up so that anybody from coffee connoisseur to (gasp!) Folger drinker can have fun and get a lot out of the event. 75 attendees will be divided into three groups and spend approximately 25 minutes at each stop—there’s rumors of dueling espresso machines at one of the locations and attendees will get to learn about Toddy at the most senior stop on the tour.
Unlike the craft beer world in Colorado, where collaboration between competitors is common, the specialty coffee scene has a long way to go. However, the fact that The Lab managed to get various coffee shops in Denver on board for this event, shows maturity on our part as a growing city.