Cadillac, in addition to selling more than nine of 10 all-new XTS models to individual luxury buyers, is also taking aim at the premium level limousine market as they announced on Feb. 18, a recent deal with Carey Limousine for 150 new Cadillac XTS W20 Professional Services Sedans.
With this deal, Cadillac introduced their new W20 Livery Package, which includes elements of the XTS Platinum Edition and is exclusively offered to livery companies through Cadillac’s Professional Vehicles program.
With the retirement of the aging Town Car from Lincoln as the longtime vehicle for fleet and car services operators, several manufacturers have entered the market including the Lincoln MKT, Chrysler 300, Toyota Avalon (including a hybrid version) along with the Cadillac XTS.
There are currently over 12,000 livery operators nationwide with an average fleet size of 12-18 vehicles with sedan sales in this market historically in the range of four to six thousand annually according to industry sources.
Unlike many of the cars built for the livery and fleet industries in the past and by others, the special XTS model is at the higher-end of the product range, including 19-inch wheels, exterior door handles with LED illumination, safety technology such as a rear vision camera, and a micro-fiber suede headliner included in the XTS Platinum Edition.
An available rear seat comfort package includes heated seats, window sun shades and a power inverter to charge mobile devices. Navigation, offered through Cadillac’s CUE system for connectivity and control, is also available in the W20 Livery Package.
“XTS represents a new approach to luxury, centered on advanced technology and design,” said Don Butler, vice president of Cadillac marketing. “This same approach extends to Professional Vehicles, where we are bringing a new formula to the livery customer. Every experience in a Cadillac, front seat or rear seat, meets a higher standard for luxury, performance and technology.”
Carey International, the world’s largest livery company, was one of the first companies to sign on for the new Cadillac XTS livery limousine.
“Our customers wanted approachable luxury and enabling technology,” said Gary Kessler, president and CEO of Carey International. “We chose the XTS as the cornerstone of the Carey brand because it represented the perfect combination of power, luxury, technology and sophistication that our customers desire and demand today.”
Carey conducted extensive research into 24 vehicles before choosing the XTS W20. “In the end, the decision to go with the XTS was a no brainer,” Kessler said.
Cadillac’s Professional Vehicles program includes a select number of coach builders authorized by Cadillac to convert vehicles for use in commercial or fleet duties according to a specific set of standards.