In the second-year of its rebranding, the 11-day CAAMFEST offers patrons a unique blend of film, music and food, while bringing "stories to light" from 20 different countries. The annual festival was previously known as The San Francisco Asian American International Film Festival.
This year CAAMFEST will honor the late Hong Kong entertainment mogul Run Run Shaw as well as highlight the social significance of political and social activist Grace Lee Boggs, who stars in the documentary film "American Revolutionary: The evolution of Grace Lee Boggs" which screens along with the Korean crime thriller "Cold Eyes" as this year's CAAMFEST Centerpiece Presentations.
CAAMFEST will kick off Opening Night with the North American premiere of the Vietnamese box office hit, "How to Fight in Six Inch Heels" on Thursday, March 30 at the Castro Theater in San Francisco.
Directed by Ham Tran and starring San Francisco Bay Area native Kathy Uyen, the romantic comedy keeps in the spirit of fashion-savvy films like "The Devil Wears Prada" to tell the story of Anne (Uyen), a high-strung New York fashion designer who flies to Vietnam after she suspects her fiancé is having an affair.
The dramedy kicks into high-gear when she infiltrates Saigon’s high fashion world.
According to CAAMFEST programmers, the film is a prime example of how trailblazers like Tran and Uyen are making a significant impact on the global film market.
The film's premiere will be followed by an Opening Night Gala at the San Francisco Asian Art Museum.
In keeping with the fashion theme of the evening, there will be a special presentation by San Francisco-based socially responsible styling firm Retrofit Republic while guests dance to music from local DJs and enjoy delicious bites and beverages from some of the Bay Area’s finest restaurants.
Guests will also get an exclusive look at the world’s first yoga exhibition, "Yoga: The Art of Transformation."
Shifting from San Francisco to Oakland, CAAM will conclude this year's festival with its closing night film, "Delano Manongs" at the New Parkway Theater, a newly added CAAMFEST venue for this year's festival, on Sunday March 23.
Directed by Marissa Aroy, the documentary tells the overlooked story of the Filipino leader Larry Itliong and how he helped rally the thousands of Filipino and Chicano farmworkers that led to the Delano Grape Strike of 1965 and the creation of the United Farm Workers Union.
The labor movement garnered national attention and embedded Itliong’s legacy in Filipino American history.
In celebration of the culmination of CAAMFEST 2014 and their first year in Oakland, the closing night party will take place at the modern art space Vessel Gallery.
This year's CAAMFEST runs March 13-23, 2014 at venues in San Francisco, Berkeley and Oakland.
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Source: CAAM / Larsen Associates