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Buyer Beware: Superior Heavy Machinery fake company

There are hard-working business owners who are provide quality products and services to customers. Then there are fake, fraudulent companies who are nothing but a scam trying to pull a fast one on the consumer.

Once again, the Better Business Bureau of Minnesota and North Dakota (BBB) has uncovered another scammer. This one is located in Duluth and is in the heavy equipment and machinery industry.

The BBB is warning the public and business community about Superior Heavy Machinery, an online entity claiming a Duluth (MN) address and purporting to sell used heavy equipment. The BBB has determined they are nothing more than a fake company created solely to defraud consumers and business owners seeking to purchase used heavy equipment online.

According to the BBB: Superior Heavy Machinery came to BBB’s attention recently when a consumer reported a suspicious interaction with the company. After finding an ad the company had placed on EquipmentTraderOnline.com, the consumer contacted the company expressing interest in a bulldozer. The representative from Superior Heavy Machinery sent the consumer paperwork claiming that the cost of the machinery - $25,000 – would have to be wired to its parent company in England, Atlas Darius Group, before it would be delivered. The consumer had suspicions and contacted BBB. A Google search for Atlas Darius Group brings up no results and BBB believes this is another fictitious entity. Though there is an Atlas Group in England, BBB has no reason to believe they are associated with Superior Heavy Machinery.

“The amount of money in question is jaw-dropping, which is why we’re so pleased the consumer chose not to go through with this transaction,” ‘said Dana Badgerow, president and CEO of BBB of Minnesota and North Dakota. “Had they done so, their money would be lost and likely unrecoverable.”

BBB has also reached out to alert law enforcement in the Duluth area and contacted two other sellers of heavy equipment in that region. The owner of one of those two businesses, also located in Duluth, said consumers from as far as Michigan and Denver have come to their store to inquire about equipment they saw advertised online by Superior Heavy Machinery. The business owner said he has never heard of a Superior Heavy Machinery.

“This is another excellent reminder not to wire money overseas or to people you don’t know,” added Badgerow.

To avoid falling victim to fraudulent online entities such as Superior Heavy Machinery, BBB advises the following:

  • Research the business at bbb.org.
  • Watch out for requests to wire money overseas – or domestically – or to place funds in escrow with a third-party company. Fraudulent online entities will often reference another company in an effort to appear more legitimate. Research these companies as well. If you can’t find any information on them, it could be a sign there’s a problem.
  • Don’t fall for offers that sound too good to be true. Have the salesperson send you written materials; take the time to do your research and don’t allow yourself to be pressured.
  • Don’t be dazzled by a fancy website. Remember, creating websites is fairly easy. Be sure to verify that the company has a track record. Be leery of companies that just “pop up” on radar.
  • For the latest fraud alerts, consumer news and free Business Reviews, visit www.bbb.org.