Shake up your every day look and disturb the peace with butter LONDON®’s new ROCK YOUR COLOUR Bespoke Colour Cosmetics collection, in stores August 2013. butter LONDON® has become a cult phenomenon within the nail industry since its inception, bringing custom colour palettes in boisterous shades to a passionate, prismatic allegiance of nail enthusiasts.
Founded by British entrepreneur Sasha Muir in 2005, butter LONDON® – which ranked #2 in the nail colour category in 2012 (NPD data) – remains dedicated to bringing carcinogen free formulas to the market so clients don’t have to sacrifice quality for safety: it’s colour without compromise.
So much more than nails, a paramount effort has been made in expanding its reach beyond the signature lacquers to include a range of hand and nail treatments, lip products and a pedicure collection. butter LONDON® continues to stay true to their rollicking invasion of bold colour and their dedication to excellence as they unveil a new collection of Bespoke Colour Cosmetics.
“We are an irreverent brand full of contradictions,” says Leslie Freytag, President and CEO of butter LONDON®. “Known for products that consistently deliver beautiful, fashion-inspired results, this new collection of cosmetics ensures our clients continue to experience the level of quality they have come to expect and in a way that lets them showcase their own individual personality.
Never one to play by the rules, butter LONDON® has worked diligently to create a brand that defies stereotypes while simultaneously paying homage to the trends on hand in both beauty and fashion. butter LONDON® takes initiative to forge new ground and take high-pigmented, long-lasting beauty products to their most vivacious. Their inspiration lies in the audacious, commanding street style of Great Britain and the all-encompassing glamour and reckless abandon of the rock ‘n roll lifestyle.
Carefree, dynamic, and kaleidoscopically colourful, the Bespoke Colour Cosmetics Collection will deliver unparalleled, lasting formulas in a variety of fashion-forward shades that will speak to butter LONDON®’s core audience. This chic-conscious consumer is ripe with defiance for the ordinary and has long been exemplified by her adventurous nature and willingness to play with high-voltage hues. Using colour to express herself and escape the mundane, this collection will provide a new way to do just that – whether she’s going all-out or just adding a pop of colour to her everyday look
Feeding off impulse from the trends and styles she’s detected from London to New York to Los Angeles, Katie Hughes – the brand’s Global Colour Ambassador and celebrity make-up artist and manicurist– worked closely with the product development team to keep continuity with the innovative formulations that have led the trends in colour and texture. “butter LONDON® is all about fashion driven colour,” says Hughes. “The shades that you’ll see in this collection are true to the brand in that they’re vibrant, unexpected and on trend, whilst simultaneously maintaining the same quality of paraben and phalate-free, highly pigmented shades we’re known for.”
The Bespoke Colour Cosmetics Collection includes five new nail lacquer shades in the same high-impact formula you’ve come to know and love, and the introduction of WINK Mascara (6 Shades), WINK Cream Eye Shadow (6 Shades), WINK Eye Pencil (6 Shades), LIPPY Tinted Balm (6 Shades), and CHEEKY Cream Blush (4 Shades). The WINK Cream Eye Shadows and pencils are priced at $18. The WINK mascara, LIPPY balm, and CHEEKY Cream Bush are $20, and the Nail Lacquers are $15.
The collection can be found at Ulta Beauty. 560 Broadway, New York, NY 10012 and on butterlondon.com nationwide.