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Businesses make a difference, too

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Making a difference is mostly about actions that involve valuing your fellowman. Usually those can be very simple things, but in business, that equates to good customer service.

Consequently, perhaps some of those most able to make a difference are people in the service industries. After all, their job is to serve, and that is the basis of showing how one values others.

When businesses truly excel at treating their patrons as more than a customer, it deserves to be recognized. Especially with the hectic pace of the season when things can go wrong, that is when it’s apparent whether the business truly values the customer or the person.

Recently, a visit to a local restaurant made that distinction very apparent. Paisanos Italian Ristorante in Lawrence, KS is a prime example of how a business can make a difference.

Although busy, it took almost an hour for the sweet, attentive server to learn that the entrée ordered was not available. When she delivered the news, it was apparent her concern was for more than any tip she might earn. She offered the menu again with sincere apologies stating that the dinner was on the restaurant.

After she took the reorder and disappeared, it wasn’t long before the general manager appeared and offered a second glass of chardonnay to the diner’s companion. He apologized again and reiterated that dinner was free because “no one should have to wait that long.”

Surprise! Within 10 minutes of ordering a second time, the original entrée arrived along with additional apologies again from the server and general manager. The kitchen had miraculously managed a way to accommodate. But, the exceptional handling of this matter did not stop there. Before leaving, the second ordered entrée arrived in a to-go container, also on the house.

Had the matter been handled simply as a customer transaction with an apology and maybe free dessert, it would have been satisfactory. But these individuals demonstrated true concern for the hungry patrons and their time, and more than compensated for any inconvenience.

Did Paisanos make the world a better place? Absolutely!

Just a simple action of valuing, not just customers, but people in general always makes a difference. And whether it is the person who gives great service over the phone, in a store, or in a restaurant, they deserve to be recognized and appreciated.

Each of us can make a difference by encouraging and recognizing good customer care. Valuing your fellowman is best when it is reciprocated, and that always makes our world a better place.

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