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Some business trends and career strategies for 2014

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Marketing

Online content marketing is getting smaller (in terms of message length) and more precise (Twitter, Instagram and Snapchat are becoming the “go to” sites for this) ; and it’s becoming very innovative, using humor, short-form videos and witty intros for new product lines.
And it’s not just big corporations that are benefiting; smaller companies are finding a world of opportunity as well.

Publishing

Cookbooks are sizzling and smoking hot!
People, particularly young adults, are becoming involved in the art of cooking again. Not only have several chefs and “food professionals” become popular (like Rachael Ray, Martha Stewart, Anthony Bourdain, Bobby Flay, Nigella Lawson and Emeril Lagrasse, to name a few), but many now have their own cookware and food product lines.
And food shows (like those on the Food Network) and are some of the most popular on TV; there are even regular cooking segments on “The Today Show”, and local news programs!
According to Nielsen BookScan, 14 of the year’s top selling cookbooks were hardbacks (!) priced at $20 or higher that sold more than 30,000 copies each (the year’s best seller was The Barefoot Contessa Foolproof by Ina Garten, retail price $35. Sales so far have been over 132,000 copies).

International

Brazil (South America’s largest economy) is emerging as a major power player upon the world’ stage: two major events will occur there-the FIFA Cup in 2014 and the 2016 Olympics in Rio de Janeiro; there’s an abundance of investment opportunities; and there’s a rising middle class (40 million!). And with the increased buying power, e-commerce and technology are going to be booming (many entrepreneurs from Germany, France and the U.S. have already set up for business there).

Three Career Strategies for 2014

The main worry of most companies is losing their highly-skilled workers, according to an Ol Partners survey. As a result, star work performers received raises this past year that were more than 75% larger than what the average worker got. If you’re among the highly skilled, take advantage of this opportunity.

42% of new jobs are being filled from within, up from 28% in 2007 (because it’s cheaper to hire company employees). Let administration know that you’re interested and of your intent. If there’s time, take on extra projects that will help you expand your work world.

According to research by University of Pennsylvania management professor Adam Grant, people who are most giving of their time (volunteers, mentors, etc.) are also the most successful. That’s because their skills are being used to promote the company. And when you help people, you’ll feel more motivated too. You can even do what Grant refers to as “five-minute favors”; for example, make a favorable comment about a co-worker’s project in person or online or introduce two business professionals that you know will hit it off, among many others. It’s up to you!

Sources: “Trends 2014” by Ann Handley, Corie Brown and Alexandra Schmidt-Entrepreneur, Dec. 2013 and “Make More Money In 2014”, Parts 1 and 2” by Carla Fried, Donna Rosato and Paul J.Lim and the Money staff

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