This month, I'm featuring a series of interviews that highlight small business owners in the Washington, D.C. area. These entrepreneurs prove that a shaky economy doesn't mean their dream of operating a successful business must be placed on hold.

Meet Dana Smith-Rogers, a woman who followed her passion for creative movement and holistic wellness and turned it into a successful business.

***** Interview with Mrs. Smith-Rogers *****

What is the name of your business? Spiritual Essence Yoga

What does the business do? We specialize in Yoga and Creative Movement classes (for all ages and abilities) and Holistic Wellness Therapies.

When did you start the business? Spiritual Essence Yoga was created in 2003.

What did it take to get the business started? It took a many hours of research and business development classes in order to get the business started. The internet was a very helpful resource. The SBA website contained a wealth of information as well as the IRS website. Being in the age of the "www" I knew that a website was a necessity so I created a one-page site with a brief description of classes and contact information. In the beginning a lot of money was spent on advertising in local periodicals.

How long did it take to make profits and why? It took about 18 months before the business started to make profits. Hindsight being 20/20 less should have been spent on advertising costs. Referral incentives for students, such as free classes for every new student, was more effective and yielded better results.

Why did you choose to start your own business? Prior to starting Spiritual Essence Yoga my life was full of stress, hereditary health issues and though a blessing, my job was not totally fulfilling. I was introduced to yoga in 2001 while pregnant and was amazed at how a practice that I had only heard about in passing helped me to relieve stress and tension. After giving birth to my daughter I explored a more rigorous practice and watched in amazement as my mind, body and spirit changed for the better.

I was happier and healthier than I had ever been in my life and the journey began with simple stretches and breathing techniques. After unsuccessfully trying to convince family and friends to join me in a class I realized that the only way they would do it is if I brought it to them. So I got certified and was inspired to make it official by beginning the business.

What are your responsibilities? As the owner and Creative Director I wear a lot of hats. I manage a staff of 9 instructors, 3 holistic wellness practitioners and an administrative assistant. I train and certify for every service offered at the studio and I oversee most of the day-to-day to day activities such as client follow-up, bookkeeping/accounting and housekeeping.

What are some of the problem/risks with running your business? Yoga poses a risk of someone getting seriously hurt. To maintain a level of safety all teachers are required to be certified, enrolled in continuing education and self-insured. The studio also covers additional liability insurance.

What are some benefits of owning your own business and running it? There are so many benefits of owning and running a business. The first is being able to live and work your dream. This started out as something I need and I’ve been blessed to share this wonderful healing work with others that can greatly benefit from it. Another benefit is full creative control. I get inspiration from my students, teachers and those around me. When inspiration hits I am free to add another facet to the business.

Do you enjoy your job and why? I enjoy and LOVE what I do. It gives me the freedom to set my own hours, explore aspects of healing and it keeps me in a constant mode of growing and learning.

Are there certain qualities you are looking in an employee? I look for employees that are honest, responsible, have a true love for people and a desire to help others and are open to the healing experience. With this work we give so much to others, it is equally important to give to ourselves as well so we don’t become depleted.

If someone wanted to own a business like yours what are some recommendations for the person? The first thing I would suggest is to get clear on why you want to own a studio. It is very difficult to do this work genuinely if you are just in it for the money. Do your research and narrow down who your target market is. As the business goes your clientele will expand beyond your target market but it needs to start somewhere. Also, being trained and certified in all that they offer makes for a strong foundation. My biggest mistake in the beginning was spending too much money on advertising. Word of mouth is free and client incentives for referrals go a long way.

Thank you for taking the time to share your business in the Examiner!

** If you'd like to contact Mrs. Smith-Rogers, she can be reached by phone at (443) 223 - 0519 or online via the following sites and social media sources:

Website(s): www.spiritualessenceyoga.com; and www.theessenceofflow.com

Facebook: http://www.facebook.com/yogadiva3

Twitter: www.twitter.com/se_yoga