Designing a proper logo for your business can be quite a challenge. Although it can be difficult, it is still important for you to place the proper emphasis on the design of the logo, because it can make quite a difference in the brand recognition of your company (Source: http://www.creativebloq.com/graphic-design/pro-guide-logo-design-21221). Although there are many things that need to be considered in the design of the logo, keeping the following tips in mind will help to make the process go much more smoothly.
Designed for Your Clients - One of the biggest mistakes that many businesses make is designing the company logo according to their own needs. Although it is important to consider the needs of your company, you really need to consider your clients more carefully. Doing so can help you to design a logo that will be more appropriate for branding purposes.
Consider the Space - Your logo needs to use the space that is available effectively. One of the ways in which this is done is by making effective use of the space that surrounds the logo. This can help it to be used effectively alongside other images which may also be attracting attention. It is also necessary to consider the negative space and to make effective use of it. Paying close attention to details can help you to make interesting features in your logo, which will help it to stand out in the mind of those who are viewing it.
Know Your Brand - It is not only important for you to be familiar with your clients, you also need to be familiar with your brand. After all, one of the main benefits of having a properly designed logo is the fact that it will offer brand recognition (Source: http://www.bluepondsigns.com/how-signs-benefit-business-infographic.html). In order to properly consider your brand, you need to consider your clients as well as what you offer to them.
Be Original - It can be very tempting to copy logos that are well known or popular. The design of your logo should allow you to stand out from the crowd, not blend into it. When the business logo is original, it lets the customer know that you have something original to offer.
Consider the background - Your logo may not only be seen on white paper or a white billboard, it may also, at times, be shown against a dark background. Design a logo that is going to work, regardless of the color of the background. There may be a time in the future when you decide to use it in a different way, and you would not want to have to redesign it at that time.
Avoid Retro - Unless your business is directly related to a specific timeframe, you would want to avoid having a retro logo. What may be considered retro today could very easily be considered outdated in a few short years. Rather than looking to the past to design your logo, look to the future. Design a logo that is going to be right for today and will not grow old, as time continues to move forward.