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Business Economics for 2014

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Ben Graham taught, “Price is what you pay; value is what you get.” Your business success plan for 2014 must include providing high value to the customer and receiving high value for your business future.

Small business is the life blood pumping through the American economy. America was founded with entrepreneurs starting a business, sometimes on little more than faith, limited funds and high energy. Success stories are created every day with exactly that formula.

The Global Information Network, GIN, is a network market company promoting the value of wise thinking as a key ingredient in success. Napoleon Hill wrote about the importance of thinking in his book Think and Grow Rich. Earl Nightingale started and ended his life promoting the key belief that “you will get what you think about most of the time;” this was his main theme in The Greatest Secret.

Your success plan must have positive thinking, faith in yourself and your business, in its core.

Faith

Success plans have been created and implemented based on “All I could think about was this idea. I just knew it would work.” Focusing on an idea, believing it will work and implementing action toward that goal is faith in action.

“In actual life, every great enterprise begins with and takes its first step forward in faith.” — August Wilhelm von Schlegel

Amazing that business success plans have revolved around the idea of having faith in yourself and your idea for centuries now. Is there any reason to believe that solid business principle will change? Your personal economy, professional economy and the world economy depend on belief in business.

Economy

Economists predict interest rates, mortgage rates, GDP, global economic trends and the impact of technology. These are only indicators. As business leaders do we pay attention to these indicators and trends? Of course, we do. These factors are the minor players in your success plan. The major indicator is how you are feeling about your business and what you are thinking.

The global economy has been increasing on a pace near 3% for 2012 and 2013; however the prediction for 2014 is closer to one-half of one percent to three-quarters of one percent. The good news is that globally the economic indicators are headed upward. United States has experienced four years of subpar economic growth of closer to 2%. The expectation for United States for 2014 through 2016 is closer to one percent per year which would place America on a slightly better increase rate than the global forecast.

Up is good. At least the economic forecast is better than the doom and gloom of 2008.

The economy, like the weather, can change from day to day. One little blip here or there can send a temporary trend skyrocketing or plummeting. The economic dance can be a bit of a roller coaster. You can scream “oh no” on the way down but know that you are not going to die because it will rise again.

Cash Flow

One of the keys to dealing with a fluctuating economy is adequate positive cash flow. More businesses have crashed due to positive assets and negative cash flow.

Small and regional bank capital requirements will be relaxed to allow them to lend more money. Big banks will continue to be subject to greater regulation scrutiny. This is another reason to have a solid working relationship with more than one bank. Interest rates have hovered toward the bottom of the rate scale for years. Since 2014 is an election year, the indicators say that interest rates will not begin to rise until very late 2014 or closer to 2015. This may be the time to expand.

If your cash flow can support a loan payment and your success plan for 2014 includes expansion, this may be the year to take action. Look carefully at your market and anticipate where the consumer trend may be, should be or could be headed. If you feel good about the decision to expand from a market standpoint, cash flow standpoint and your faith in your business potential, go for it.

Bottom Line

2014 has all the likelihood of continuing a slight upward trend. If interest rates remain low, capital is more available and you have faith that 2014 is your year to expand, include expansion in your 2014 business success plan.

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