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Business communication notes

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This article contains a few simple business communication notes and links to other online resources.

In 2003, the Harvard Business Review Press wrote in Business Communication (Harvard Business Essentials):

"Communication is an essential function of enterprise. Whether written or oral, it is the conduit through which an enterprise speaks to its customers…An organization that is clear, consistent, and effective in its communications with customers, employees, shareholders, creditors, and the community is in a good position to establish trust and elicit their collaboration."

Whether a billion-dollar conglomerate or sole proprietorship, businesses that are good communicators deliver a clearer message and experience more success with calls to action.

Successful organizations are masters at brand management, marketing, advertising, public relations, and employee engagement.

Types of Business Communication

There are various forms of business communication, including:

  • Face-to-face meetings
  • Reports
  • Presentations
  • Commercials
  • Emails
  • Telephones
  • Video Conferences
  • Brochures
  • Business Cards

Theoretically, any visual, digital, audible, or inter-relational exchange is a form of business communication as it serves to deliver a message and elicit a response.

Barriers to Communication

Communication barriers can be physical or psychological.

Physical barriers consist of the physical appearance of the presenter, including race, gender, hygiene, choice of clothing, and way of speaking. Physical barriers can also include clashing colors, misprints and typos in written or print communications and technical glitches in multimedia presentations.

Psychological barriers can include emotional blocks, such as likes and dislikes of and toward the audience or the message being conveyed; differences in perception; competition for time and attention; and the timing or context of the message being delivered.

Overcoming Barriers to Business Communication

There are many practical ways to overcome barriers to communication in business. People and businesses should always be mindful to deliver messages of help and value to their audience. Also, before a message is delivered, the presenter should be aware of language, tone and content. Consulting others before giving a presentation opens the door to constructive criticism.

Good communicators are also good listeners who are receptive to feedback, both during and after their presentations. The purpose of such feedback is to find out whether the audience has properly received the intended message.

More Business Communication Notes and Online Resources:

Business Communication (Harvard Business Essentials)
Association for Business Communication
International Association of Business Communicators
East Carolina University Business Communication Center

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