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Business Advice - become an information octopus

Information Octopus
Information Octopus
Photo credit: 
123RF.com

Imagine being able to connect your website and/or blog visitors to relevant information published not only by you, but also by everyone in your social networks, just like an information octopus. Would your visitors thank you for helping them navigate the internet more effectively? Almost 11,000 Lijit search application users think so.


The functionality of Boulder-based Lijit's search application is best illustrated by example. Lijit marketing manager, Tara Anderson, explains it this way: "Imagine you're on a venture capital blog, and you'd like to know more about NDAs (non-disclosure agreements). If you plug "NDA" into a regular search engine, you'll come up with all sorts of things, like National Dietary Association. If you plug "NDA" into a Lijit seach bar on the venture blog, you'll come up with articles and websites relevant to non-disclosure agreements, beginning with those published by the site author and his/her associates."


Lijit makes a free plugin for Wordpress, a gadget for Blogger, and other applications that can be used with any website, and their tech support can customize the application for those who need a little something special (for example, if you want to exclude your competition from being searched). You can learn more about Lijit and try their search functionality on their blog or website.

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, Boulder Small Business Examiner

Kyla Duffy loves Boulder. Having grown up in New Jersey, she truly appreciates the climate (both business and atmospheric) that Boulder has to offer. As the founder of Happy Tails Books, a philanthropic publishing company that works to raise awareness about purebred dog rescue, Kyla is equally...

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