Burton, the premiere snowboarding company founded out of a Vermont barn in 1977 by Jake Burton Carpenter, who continues to run the company, along with his wife Donna, is still "barging" the snowboarding lifestyle. For the third consecutive Winter Olympics, Burton has been tasked with designing the uniforms that Team USA's Olympic snowboarders will be sporting.
To do so, they took inspiration from an antique quilt and vintage American flag discovered at a country fair. Then, they developed a technique to print exact replicas of both the quilt and the flag onto the fabric of the jackets, making it appear that the quilt pattern on the jackets is actually hand-stitched. And while more muted in tone than one might expect, they're still totally "Broadway" (rad), classy, and not at all "beige" in the snowboarding sense.
But, it's not enough to look "front", the uniforms must stand up to unpredictable conditions, protecting the athletes from the elements while keeping them warm and dry. So, Burton recruited the U.S. Army Natick Soldier RD&E Center to research and develop Burton’s all new DRYRIDE Vaporshell laminate, resulting in an ultra waterproof, yet breathable fabric which debuts in the construction of the Olympic Competition Jackets.
The same method was deployed in the making of the gloves and pants. The latter being a highly technical all-American corduroy treated with DRYRIDE. And to complete the collection, Burton also designed everything that's worn under the uniform: beanies, thermals and a wool/silk fleece that can be worn over or under. It's enough to drive a "blinger" crazy since these beauties can't be bought. Not yet, anyway.
What can be bought however, are the joyful boards designed by pro Danny Davis. One is an homage to the Grateful Dead and the other, to Jimi Hendrix. (Yes, his musical taste is inherited.) Danny, for those unfamiliar with the snowboarding world, is a 2010 Grand Prix winner who was also named Rookie of the Year in 2008 by numerous sources, and is now one of our Olympic hopefuls. See my interview with him here and watch him, along with fellow Burton-clad teammates shred some Sochi snow this winter. USA! USA! USA!...