Ever hear of BurgerFi? No? That’s because we’re on the west coast. BurgerFi was born on the east coast in 2009, and has its headquarters in Palm Beach, Florida. Since 2011, this south-Florida-based franchise has expanded from two stores to a prodigious 33active locations by the end of 2013. The reason you are reading about this right now is because one of those locations will be serving up burgers, fries, dogs, custards and concretes out of a new store located at 967 First Street in downtown Napa at some point in the not too distant future.
Born from the successful and highly celebrated gastropub called “The Office” in Delray Beach, Florida, BurgerFi is making its way west in an effort to share their fast-casual, classic hamburger stand-inspired concept with the cuisine-crazed foodies of the left coast and redefine what America thinks about burgers. BurgerFi got its start right around the time that the “better burger” movement started to get traction and gain momentum, and they have stuck with that winning credo ever since. What this means for the consumer is humanely raised, all natural, free-range Angus beef sourced from American farms that is never frozen or microwaved and prepared to order, house-made Quinoa veggie burgers, hand-cut french fries and onion rings and freshly prepared custards and concretes. It is yet to be seen if this will be a winning formula for BurgerFi in Napa, but their rapid westward expansion suggests that they are onto something good, and that the other burger joints in town better be bringing their A-game if they want to compete.
Be sure to tune in again real soon for a peek into the BurgerFi menu and a progress report on their new Napa location. For more information about Burgerfi, click here. BurgerFi Napa is located at 967 First Street at the foot of the First Street Bridge in the heart of downtown Napa.