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Burger King wants YOU to watch NCAA Final Four March Madness like a king

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Sure, you can watch the Final Four® at home or the local dark pub . . . but Burger King wants you to enjoy it like a king! Here's the 411:

At home, at the office or at the tournament, Burger King Worldwide, Inc. (NYSE: BKW) is giving fans a chance to watch NCAA March Madness like never before – like a king. As the official burger of the NCAA and Final Four®, the BURGER KING® #WatchLikeAKing campaign will take March Madness viewing for lucky fans across the country from ordinary to extraordinary. Fans will be able to watch like a king with exclusive prizes including delicious food, courtside seats to the games and a chance to meet a basketball legend.**

“At BURGER KING®, we’re rooted in feeding our guests great-tasting food the way they want it, when they want it – and our Watch Like a King campaign is based on that same notion. We want to upgrade the fan watching experience,” said Eric Hirschhorn, chief marketing officer, North America, Burger King Worldwide. “We know March Madness is about the fans, games and of course the student-athletes, so we’re celebrating by partnering with the NCAA to provide the fan base with a viewing experience fit for a king.”

Kicking off on March 14, fans can follow and tweet @BurgerKing why they deserve to Watch Like a King or post a photo such as their own game-time set ups with the hashtag #WatchLikeAKing. Fans that prove they deserve the ultimate upgrade and follow @BurgerKing will be rewarded with prizes including $100 BURGER KING® Crown Cards, mobile phone projectors, flat screen TVs, tickets to the NCAA Final Four and much more. Winners will be selected through April 7.**

BURGER KING® has also partnered with iconic Fab Five member and basketball legend, Chris Webber, to be part of the Watch Like a King experience. Chris will star in the BURGER KING® Final Four 2 for $5 television spot airing March 16. He’ll also be on-site at the NCAA Men’s Final Four in Dallas cheering on participants of the Kings of the Court 3-on-3 Tournament presented by BURGER KING®.

“March Madness is an all-American tradition, just like a BURGER KING® WHOPPER® Sandwich and Fries. What fuels the players on the court is the passion of the fans and BURGER KING® gets that,” said basketball legend Chris Webber. “Being part of the BURGER KING® Watch Like a King campaign and having the opportunity to reward fans for their fandom is an amazing experience. This year when I’m watching the games, I’ll be eating my favorite Original Chicken Sandwich like a king.”

The BURGER KING® Final Four 2 for $5 line up is available now at participating BURGER KING® restaurants nationwide. Guests can mix and match their favorite premium sandwiches including the BIG KINGTM Sandwich, Original Chicken Sandwich, Spicy Original Chicken Sandwich and the Big Fish Sandwich, all at an unbeatable price.

The NCAA year-round partnership includes BURGER KING® sponsorships of all 89 NCAA championships, including the NCAA Men’s Final Four.

**No purchase is necessary. For full details including, entry and eligibility requirements, prize descriptions and official rules go to twitter.com/BurgerKing.

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