Burger King will be introducing a new addition to their dollar menu, The French Fry Burger,” starting September 1. In the Tuesday announcement the new sandwich will include a junior burger patty, lettuce, catsup, mayo, and several French fries.
The fast food chain is trying to build sales in the wake of disappointing results. Wendy’s has overtaken BK, which is now the third largest burger chain in the United States. BK continues to see declines even though Wendy’s and industry leader McDonald’s are experiencing small increases.
McDonald’s has had tremendous success with its dollar menu. A franchise owner with more than a half-dozen Detroit area restaurants but asking to remain nameless says he can make money off a customer even if they order strictly from the dollar menu. The only item that is unprofitable is the McDouble but if a customer also orders a drink and fries the sale produces profit.
The only one of the three leading chains in Oakland County that does not offer the economy menu is Wendy’s, which only has one item offered on their value menu at one dollar or less. However the Wendy’s locations in Macomb County do offer a value menu priced at 99 cents.
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