In a contribution to efforts offering children healthier options, Burger King announced via press release Tuesday that its lower-calorie French fries, aka Satisfries, will be the standard option included in kids' meals from now on at no additional cost.
With the change, the Burger King Kid's Meal will now offer a hamburger, cheeseburger, or chicken nuggets, plus apple slices or a value-size order (around three ounces) of the new fries as a side and choice of drink. The fries children receive will contain 190 calories, 8 grams of fat, and 210 milligrams of sodium.
"This reduced fat, reduced calorie menu item will provide children with a crinkle cut option that tastes so good, kids will never know they’re lower-fat," the release reads.
Satisfries were initially introduced in September and boast having 40 percent less fat and 30 percent fewer calories than the same serving size of McDonald's French fries, as well as 25 percent less fat and 20 percent fewer calories than Burger King's regular fries. The company says it considers the launch a success and as a result decided to expand their availability.
"By adding our lower fat, fewer calorie French fry to the Kid’s Meal as the standard fry, we are providing an option parents can feel better about giving to their kids, without children having to compromise on taste," Burger King North America chief marketing officer Eric Hirshhorn said.
The move joins those of other fast food chains making changes to their offerings for children. Subway, for instance, is mimicking the federal standard for school lunches with its kid's menu, while McDonald's substituted the default (and now optional) soda for juice or water. In 2011, the chain also began serving a smaller portion of its fries in Happy Meals.