Burger King will start offering a “French Fry Burger” on Sept. 1 for only $1 to counteract McDonald’s heavy push for its own “Dollar Menu.” The fast food chain made the announcement via a statement on Tuesday.
The “French Fry Burger” will feature the usual beef patty and fixings, but the sandwich is rounded off with Burger King’s french fries under the bun. It contains 360 calories and 19 grams of fat.
Most consumers have already figured out how to make such a concoction (they put their french fries on their burgers), so this is a simple, cost-effective move by the Miami-based company in that they’ll likely attract more customers without requiring new expensive ingredients.
Burger King sits at number three on the fast food charts behind McDonalds and Wendy’s. By introducing the French Fry Burger, Burger King hopes to make a dent in its rivals’ offerings. McDonalds “Dollar Menu” keeps re-inventing itself and recently added a Grilled Onion Cheddar Burger along with McFish Bites.
In the latest quarter, Burger King’s sales slipped 0.5 percent for restaurants open at least one year. The French Fry Burger, which the chain hopes will improve its fourth quarter earnings, will be available through the end of the year.